How to Keep the Business Winning & Thriving Against Competition
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Live-Online Training: N 145,125
Classroom Training: N 220,375
3 - 4 participants: 5% discount
5 or more participants: 10% discount
(Available also for Customized Training by Duration, Venue & Fee)
Course Contents
DAY ONE
What’s the Company’s Purpose?
The 5 Questions for Keeping Ahead of the Game
- Company’s Objective Function
- Where to play for winning
- How to play to win
- VRIN – the capabilities needed for the Objective Function
- Management Systems for developing the capabilities.
What Values would You Hold Dear?
- The Dos & Don’ts.
Company’s Business Assessments
- Working well as a Team
- Sales & Marketing Aggressiveness
- Revenue focus
- Cost consciousness
- Profit consciousness
- Productivity levels
What would you do?
DAY TWO
Effects of Government Actions on Business
- Good for our business?
- Neutral to the business?
- Hindering the business?
What would you do?
Measuring Progress – the 4DX
- Setting goals - stretch goals and simplified planning
- Upfront activities and measures
- Visualizing performance scores
- Commitment meetings.
Growing the Company
- How can existing customers keep hearing about you and what you offer?
- How can more prospects keep hearing about you and what you offer?
- How can you capture a wider radius of the market?
- How can you make it easier for customers and also prospects to have easy access to you?
- How can you make it easier than it is at present for them to touch your product? (Your Customer Journey).
DAY THREE
Winning Against Competition - the Factors
- What Level and Quality of Competitor Information?
- Pricing
- Marketing & Promotions
- Channels & Field Presence
- Range of Above-the-Line Activities
- Range of Below-the-Line Activities
- New Value Innovations Created.
The 4+2 Formula