BUILDING AND SUSTAINING A SUCCESSFUL ENTERPRISE
Registrations are closed
Live-Online Training: N145,125
Classroom Training: N 220,375
3 - 4 participants: 5% discount
5 or more participants: 10% discount
(Available also for Customised Training by Duration, Venue & Fee)
What this course presents:
- Set right strategy• Beat powerful competitors
- Get funding for new growth initiatives
- Be relentlessly innovative.
Course Contents
DAY ONE
Foundation for a Successful Enterprise
- Definition of the business
- Customer-competitor-cost structure
- Competitive dynamics
- Loyalty culture – the net promoter scores
The Go-Forward Plan: 2M + 2P
- Market
- Money – fortress balance sheet
- Product
- People
Value Proposition and the Tailored Value Chain
- Functional value
- Emotional value
- Life changing value
- Develop proper metrics
- Configuring activities to create value
Comparing the value chain of competitors
DAY TWO
Building and Sustaining Enterprise Strategy
- Challenges of building and managing an enduring business
- Responses to industry changes
- Renewing the vitality of the business
- How to beat powerful competitors
Innovating and Responding to Change
- Phases of the business
- Climbing
- Winning
- Valley of desperation
- Zone of death
- New value innovation
- Four paths to new value proposition
- Reconfiguring the market factor
DAY THREE
David and Goliath
- Why play if you can’t win?
- How to survive powerful competitors
Building and Sustaining Enterprise Marketing
- Build and exploit brand
- Pricing and marketing Staple brands
- Pricing and marketing Expandable brands
- Airplane strategy v Rocket strategy
DAY FOUR
Building and Sustaining Enterprise Finances
- Introductory financial analysis
- Getting funding for new growth initiatives.