ACTIVATION & CONSUMER EXPERIENTIAL MARKETING MASTER CLASS
Registrations are closed
Live-Online Training: N 145,125
Classroom Training: N 220,375
3 - 4 participants: 5% discount
5 or more participants: 10% discount
(Available also for Customised Training by Duration, Venue & Fee)
Course Contents
DAY ONE
Arousing Consumer Demand Successfully
- Promote new brands
- Revitalize fading brands
- Marketing Activation lifecycle
Beyond Reaching Consumers
- Consumer blast
- Trade blast
Conversion
- Get consumers to take that final step
Tactics
- On-trend options
- On-target options
- Savings
- Prizes!
- Free Delivery
- Tie-ins
- A drive to website
In-Store Promo
- Visibility
- Merchandisers
Special Displays
- On-pack
- Special displays.
DAY TWO
Valuable Trade-side Partners
- Wholesalers, dealers, retailers
- Incentives to get on board
- Recognition programmes for top performers
Road Shows and Mobile Promos
Working with Smart Promotion Agency
Activation Work Plans
Working with Smart Promotion Agencies
Road Shows and Mobile Promos
Awareness Creation Exercises
- Town storming
- Handbills/Posters/Banners
- Electronic Campaign
- Special in-store activities
Monitoring of Trends
- Volume sales
- Shelf space/merchandising
- Relationship
- Competition
- General impact evaluation.
DAY THREE
Social Media Competency
- Digital Footprint
- The Digital Marketing Platform
- Facebook Group
- X (Twitter)
- Google Ad
- Tiktok
- Search Engine Optimization
- Email Marketing
Social Media Performance Measurement Criteria
Reporting Progress
- Variances (Quantitative)
- Other benefits/losses
- Learnings
- Recommendation for future events.